How Apple Is Pushing Me Away, Towards Amazon

I held off for a bit but finally wound up letting iTunes update the Kindle app on my iPad. It was my tiny protest against Apple's forced removal of the "Shop in Kindle Store" button in the app. But then I noticed the updated app also lets you view "some" magazine subscriptions, so I decided I wanted that functionality enough that I was willing to live without the in-app purchase ability.

(Notice I said "some" magazine subscriptions. Based on the recommendation of a colleague, I recently signed up for a Kindle subscription to The New Yorker. It's a weekly magazine and a bargain at $2.99/month. Unfortunately it's also one of several Kindle magazines that aren't available for the iPad. I guess the magazine's publisher, Conde Nast, is trying to protect their iPad app investment. The subscription rate for the iPad app version is $5.99/month so they're probably not too keen on letting me enjoy my Kindle subscription there as well.)

Back to the loss of in-app ebook purchasing in the Kindle app... It's easy enough to create an icon that links directly to the Kindle ebook store on your iPad. Just go to www.amazon.com/kindle-ebooks, touch the icon to the right of the bookmarks icon (the one with the right-facing arrow coming out of the box), select "Add to Home Screen", give it a name (I went with "Kindle Store") and press the Add button. I dragged it into my Books folder and placed it next to the Kindle app (see image at top of post). You'll see it even comes with its own attractive icon. So now when I want to buy an ebook from Amazon I just touch that icon and am immediately in the Kindle store.

This is all rather silly though, don't you think? Apple's goal here was to get on even footing with Amazon and be able to earn a 30% cut of any books bought within the app. Amazon's removal of the in-app purchase button means (a) customers have to buy from outside the app and (b) Apple still gets zero. So in the end, Apple, the supposed king of elegant user interface design makes it more awkward for Kindle app users on their iPad.

Here's what I'd love to see happen: Amazon (or someone else) releases a Kindle ebook that's (a) nothing more than that link I provided above (www.amazon.com/kindle-ebooks) and (b) always locks itself in the top right corner of my Kindle book list, just below where the old "Shop in Kindle Store" button used to be. In fact, maybe this special ebook could be called "Shop in Kindle Store." It's a free ebook, you download it to your iPad and anytime you touch it you'll launch Safari and head to the Kindle store!

Could Apple prevent something like this from happening? I'd like to think not but it all depends on how Apple wants to interpret and enforce the language in section 11.14 of the App Store guidelines (see this TechCrunch post for a comparison of old vs. new wording). It starts off by saying "Apps can read or play approved content..." So what does "approved content" mean? Nobody at Apple is reviewing the almost one million ebooks in the Kindle store, right? This one would jump out at them though, I'm sure. :-)

But what if Apple does intervene and say my proposed workaround is not acceptable? Then where do they draw the line? Will publishers no longer be able to include any links to other products for sale in the Kindle store or elsewhere?

That would be ridiculous, but it's all part of the reason why I'm anxious to dump my iPhone as well as my iPad and jump to the upcoming Samsung Galaxy S II Android phone (recommended by my son) as well as whatever Android-based tablet Amazon releases later this year. I'm tired of Apple's games and ready to make the switch.

I Want an Uber-Magazine Subscription

I used to subscribe to at least 10 print magazines.  Now that's down to four.  Three of those four include free iPad app subscriptions if you're a paying print subscriber.  I don't pay for any other magazine or newspaper subscriptions for my iPad and I don't subscribe to any on my Kindle.

What's wrong with this picture?  When I bought my iPad I figured I'd sign up for all sorts of digital magazine subscriptions but it just hasn't happened.  Part of the problem has to do with ridiculous pricing models (see Wired, although they finally wised up and decided to offer free iPad access to print subscribers).  The other problem is every magazine is operating on its own and they're not coming together to leverage their collective strength.

Here's where Amazon has a huge opportunity.  Those four print magazines I subscribe to cost me about $100/year or between $8 and $9 per month.  I would gladly pay more than twice that much (at least $20/month and I might go as high as $25) if I could get all-you-can-eat access to a bunch of magazines.

Think of this like Safari Books Online, but for magazine content.  I pay a flat fee of $20 or $25 per month and I'm able to access the contents of several dozen magazines.  Individual magazines are paid on a pageview basis.  So let's say my subscription costs $25 per month and last month I was kind of busy so I only read a few articles from one magazine.  That magazine receives my $25 that month (less whatever fees the service provider charges).  Next month, maybe I've split my reading across three different magazines, so they split my $25 based on my usage of their content.

Let me set up a profile so the service knows my interests and can send me daily summaries of the articles that are likely to be most relevant for me.  The service should also learn from my habits, so even though I may not have said I'm interested in the Android platform, if it sees I read several Android articles every month it should add future Android article links to the recommendations it sends me.

This is part of Amazon's DNA.  They have a terrific recommendation engine and they leverage it every day.  See for yourself by checking your email inbox or see what pops up on amazon.com the next time you visit their site.

I realize the biggest challenge in creating a service like this is magazine publisher resistance.  My reduction from 10+ paid subscriptions to four isn't unique though.  This is a market that's struggling.  The model I'm suggesting means publishers with the most read content will be the winners, which is exactly how it should be.

Here I am saying I'm ready to step up and invest more than twice what I spend today for magazine content.  Let's hope Amazon makes this happen.  It would be a terrific new service to go along with the Android-based tablet they're rumored to be working on!

Why Can't I Subscribe to an Author?

What do you do when you discover a new author but you've read every book they've written?  You probably go to their website.  Maybe you subscribe to the site's RSS feed.  Perhaps they're a columnist, so you subscribe to the magazine or newspaper they write for (or maybe you just read that content for free online or you grab it's RSS feed).  If they're into Twitter you probably follow their tweet stream too.

The good news is there are quite a few options besides books if you want to keep up with what your favorite author has to say.  The bad news, IMHO, is there's no single service tying all this together.  I subscribe to way too many RSS feeds, so the result is I don't read many of them at all.  I've also been cutting back on magazine subscriptions, so I'm losing that option as well.  And even though I use TweetDeck to help split up the various groups of people I'm following (e.g., colleagues, publishing industry people, sports figures, etc.), I never find myself going from one tool to the next for a particular author.

Here's what I'm talking about: I used to subscribe to The New York Times on my Kindle.  I did so, not because it was my news source, but because I enjoyed getting the latest articles from my favorite columnists including Thomas Friedman.  When I dumped the subscription I realized I wasn't subscribing to The New York Times; I was subscribing to Thomas Friedman (and a few other columnists).  Steve Rushin is another example.  Steve stopped writing for Sports Illustrated years ago but he's active on Twitter.  I follow him there and I even have "Steve Rushin" set up as a constant search on Google News.  (Yes, I'm that big of a fan!)  So I have to check in on Twitter every so often and then look in my Google News tab to see if there's anything recent from him.  What a waste of time and effort.

Why not just have an author feed subscription via the Kindle?  Yes, Amazon sells blog feed subscriptions, but that's a ripoff and I'm looking for more.  I don't want something I can get via an RSS reader for free.  I want a combined feed of the author's blog, their Twitter activity and any publication/website they write for.  All in one.  I'd be willing to pay a modest amount for this ($10/year?), at least for the 4 or 5 authors I care most about.  And heck, go ahead and include some advertisements in it if necessary.

This is all about the convenience of having everything from one author in one source, automatically pushed to my Kindle (via WiFi) on a regular basis.  It seems like an opportunity for Amazon to extend the Kindle's functionality as well as a terrific way for authors to engage with their readers.  On top of all that, it's a great way for authors to let their fans know when their next book is coming, perhaps give them a preview or even a loyalty discount.

How Amazon Could Improve Discoverability

Discoverability is one of the biggest issues facing e-retailers.  How do the right customers know when a new product they might be interested in has arrived?  Amazon knows I buy a lot of books on sports and WWII.  Although I get emails from them every day I don't think they're doing enough to help me keep up with the latest products I might want to buy.

Here's an idea: Why not let me opt in to a service that automatically sends me samples of new books in my favorite topic areas?  I'm not talking about emails with covers and links back to catalog pages.  I'm saying they should deliver those product samples right to my Kindle.

Give me a checklist to fill out.  I'd like samples from all the new titles about baseball, hockey, Roosevelt, D-Day, etc.  Go ahead and send them my way.  My Kindle has plenty of memory and I'll delete the ones I'm not interested in.  Let's not limit this just to topics though.  I've got some favorite authors as well.  Let me sign up to automatically receive samples from all of them too.

Yes, this could lead to a very cluttered Kindle home screen.  That's why Amazon should also create a "Samples" folder with subfolders for each of the topics/authors I'm subscribing to.  Alert me when new samples have arrived...again, not via email to a device I'm not reading on but rather send a message to my Kindle so I can see a summary of what's just come in.

Some customers won't see the benefit of this.  I'm not one of them.  I would greatly appreciate this sort of service.  It would save me from manually going through each topic area every so often to see if I've missed anything.  It forces Amazon to push more content to customers but I'm sure they'll benefit from the additional sales the samples will generate.

Delivereads, eReaderIQ & Amazon's "Sunshine Deals"

Today's post is all about content discovery and great deals.  First up is Delivereads.  This is a simple email service that provides you with short-form content you might not have discovered otherwise.  It's all free, of course, and the content is delivered directly to your Kindle.  Emails come when Delivereads founder Dave Pell feels like sending them, but I generally find at least one piece that's worth reading in each collection.

Next, if you're not familiar with eReaderIQ I recommend you give it a try as well.  Rather than scouring Amazon's site to see what's free or inexpensive today, the folks at eReaderIQ gather all that info for you.  Like Delivereads, eReaderIQ is also a free service and you can expect to receive an email from them every day.

Speaking of great values, have you heard about Amazon's new "Sunshine Deals" program?  It's a deep mark-down of more than 600 older ebooks in the Kindle catalog.  Prices are either 99 cents, $1.99 or $2.99.  Several publishers are featured and I scanned all of the 650 titles the other night.  I was prepared to buy quite a few books, saving a ton along the way, but I only wound up buying 3.  That's right.  I looked at 650 titles and only found 3 worth spending no more than $2.99 on.  Maybe you'll have better luck than I did.  Be sure to review the list soon though as the campaign ends at midnight on June 15th.

Sharing Within Your Kindle Account

Both Amazon and B&N have long offered lame solutions for the ebook sharing problem.  Why limit the share period and why only allow it once in the life of the book?  Ebooks should be more powerful than print books but here's a great example of how the market leaders are trying to make them less powerful.

I don't see the situation changing anytime soon but I wanted to mention a partial solution that works well for me: sharing within my Kindle account.  Our family now owns three Kindles.  Every time I buy a new one I just add it to my original Kindle account.  Now all three of the Kindles have access to the same common library.  There's no reason for us to buy any ebook more than once.

Until recently I assumed pretty much every Kindle owner was aware of this option.  I've mentioned it to at least three others in the past couple of weeks though and none of them had considered it before.  That's why I'm sharing it here.

Obviously this in-account sharing doesn't address the larger problem of being able to share with all your friends but at least you can share within your family (assuming you're all configured to use the same account).  And yes, Whispersync complicates things when two or more are reading one book at the same time.  That's why I always bookmark my last location before I close a book!

Why Isn't Twitter Connected to Amazon's "Look Inside" Feature?

One of my complaints with the first-gen Kindle was that there was no way to quickly tweet book excerpts.  The new Kindle lets you tweet as you read, of course, but it's a cumbersome process.  How many key combinations does it take to send a single tweet?!

Process aside, I'm very disappointed with the way Amazon handles the excerpts you want to point to.  For example, I'm reading Jane Leavy's terrific biography of Mickey Mantle called The Last Boy.  I came across a cool link in the book pointing to a simulation of a tape-measure home run Mantle hit at Yankee Stadium in 1963 (go here and click on mantle_hr_63 to see it yourself).  Here's the result of tweeting the excerpt:

This wasn't at all what I expected to point my Twitter followers to.

If you go to this book's Amazon page you'll see the "Look Inside" feature has been enabled for it.  That means you can flip through the book a bit before you buy it.  Why in the world doesn't Amazon take Twitter followers right to the book page I tweeted via "Look Inside"?  Followers could then read more than what I included in my tweet.  More importantly, they'd be right there on the product page, able to "1-click buy" it on the spot.

The Twitter functionality shown above is a small step forward from the complete lack of Twitter connectivity Amazon offered with Kindle 1.0.  But Amazon is really missing the boat here by simply showing the short excerpt I pulled for the tweet.  And just to add salt to the open wound, why isn't that url in the excerpt live?  I know Amazon hates sending customers to sites off amazon.com, but jeez, they're doing customers a disservice by making them type in that simulation link.

I hope Amazon takes this to heart and utilizes "Look Inside" in some future release of the Kindle platform.  I don't see a lot of value in tweeting any more excerpts without "Look Inside" connectivity.