Do you enjoy e-books on your Kindle, but feel like you are a few sniffs shy of the full reading experience? Worry no more, Smell of Books has you covered.
With tongue firmly in cheek, Smell of Books promises to delivery the "smell of your favorite paper book" in a handy aerosol delivery format.
Not convinced it's a joke? Jump to site for DuroSport, the parent company of Smell of Books and browse the archive of truly funny product announcements and press releases. My favorite: the company's response to the Author's Guild, who criticizes Smell of Books for "Allowing unauthorized third parties to provide the “scent” for a book substantially changes the underlying work to a degree that infringes upon the author’s copyright, not to mention artistic vision."