I've been an on-again, off-again print subscriber to PC Magazine and BusinessWeek for many years. I let my PC Mag subscription lapse a couple of years ago, lost track of them and assumed they went belly up. The last several PC Mag issues I saw on newsstands were pretty thin, hence the assumption that they went away.
New magazines seem to appear on the Kindle without a lot of fanfare. PC Mag is currently #5 and BusinessWeek is #10 on Amazon's Kindle magazine bestseller list, but initially it was hard to find either anywhere on the site (despite the fact that you could subscribe to both if you found them!). Another example from the newspaper side is the Pittsburgh Tribune-Review. I've been subscribing for a few months but up until recently it almost impossible to find The Trib on the site. (I'm wondering if Amazon does soft launches initially, letting subscribers slowly sign up, then waits to make sure there are no major problems/complaints before making it more public.)
Having looked pretty closely at the latest Kindle edition issues of both PC Magazine and BusinessWeek I have to say I'm not overly impressed with either. PC Mag is definitely pretty lightweight. I read the small number of articles that interested me in less than 20 minutes. This is a magazine I used to invest at least 2-3 hours immersed in every time a new issue arrived. Yikes. Even John Dvorak's stuff just ain't what it used to be.
BusinessWeek's problem isn't so much the lack of content. All the regular columns appear to be intact. Even the tiniest of sidebar elements seem to have made it through to the Kindle edition. What's missing though are some of the USAToday-like standalone graphics that frequently catch my eye. I'm not sure why BusinessWeek didn't just include images of these but their absence is disappointing.
More importantly, I'm starting to become as discouraged about the quick-and-dirty print-to-e conversions the magazine business is doing, similar to what the book publishing world has done up to now. Nobody's really fully leveraging the Kindle's full capability. When was the last time you saw a Kindle version of a product that had more e-functionality built into it than the static print version? And let's not be satisfied with embedded links, although most of those opportunities are often missed as well! I'm talking about really taking advantage of the wireless connection and dynamic content capabilities the Kindle offers.
I blame some of this on Amazon for having such a closed model and not allowing for a third-party development ecosystem like what Apple has done for the iPhone, but most of the responsibility lies with the content publishers. I don't see anyone stepping up and creating some great, new Kindle content that wows you. I almost get the impression we're all figuring te Kindle is a flash-in-the-pan and we (publishers) don't want to spend too much on it for fear of it going away tomorrow. That's a valid concern, particularly if Apple comes through with their much-rumored "iPad."
At this point though, it's hard for me to get overly excited about Kindle content unless it's available at rock-bottom prices, and that's not much of a reason to get excited for the future, is it?
Sunday, July 12, 2009
PC Mag and BusinessWeek on the Kindle
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7 comments:
What Kindle features are worth coding for?
I'm still excited by (and holding out for) the promise of Adobe's PDF+Flash combination. Imagine full color, publisher-defined typography, and interactive movies! When that comes to Kindle or the equivalent, you'll get some creativity. And because it can be output directly from InDesign, magazine publishers will take advantage of the features.
But back to Kindle. I've adapted three of my company's titles to the Kindle, and getting ready for the fourth. I see a format that has all the weaknesses of 1995 HTML. What am I missing? And has anyone published a Kindle Cookbook in a Nutshell?
I guess I'm the only Kindle owner scratching my head wondering why the crazy thing can't do more. Maybe I've been too spoiled by my iPhone. I know lots of people just want to make calls but quite a few others like to extend the iPhone's functionality, hence the popularity of 50K+ apps.
The good news is we can have our cake and eat it too...one day...hopefully. There's no reason a fully-featured device like what I'm hoping for couldn't also perform the simple task of presenting content from a static ebook.
I'm not sure I agree with you, Radio Babylon. Features can be turned on and off as needed. I do that on my iPhone all the time. If I'm on the road, looking to stretch my battery life I turn 3G off, for example.
And P.S., Radio Babylon... If you really have zero interest in these additional features, well, that's why there would be a number of models. The low-end would have few features and would be low-priced. Other models could sit on top of that though with features and a price tag to match.
historically, the pricing for the "low end" models is usually very close to the "high end" in consumer electronics. the low end often exists only as a way to sell more high end stuff, because people's brains are wired to perform value comparisons, so by pricing the low end very close to the high end, many many people who *never would have bought the high end product had it been offered alone* will wind up buying the high-end after seeing that its only, say, 15% more than the low end, and wow look at all the extra features i get for that 15%! (see Dan Ariely's "predictably irrational" for more examples of market shenanigans designed to bilk the easily manipulated)
so if the trend to stack features that have not a whit to do with READING on a READER will do nothing but drive the price up for ALL reading devices, which is a bad thing from my perspective...
Just so you know, PC MAGAZINE went "web only" in January. That was my last print issue. They no longer actually "print" a magazine. The description an Amazon makes it sound otherwise, but no, PC Magazine is all-web and a shadow of is former self.
There is a great new e reader JE100 by Jointech - it has a 7i nch LCD touch screen, also has Wi-Fi and windows CE on it . So it not only allows book reading, but also lets the user view and edit powerpoint, word and excel files and surf the internet! It is cheaper than kindle- 270$ and is available at www.sale4online.com
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