Monday, June 20, 2011

How Amazon Could Improve Discoverability

Discoverability is one of the biggest issues facing e-retailers.  How do the right customers know when a new product they might be interested in has arrived?  Amazon knows I buy a lot of books on sports and WWII.  Although I get emails from them every day I don't think they're doing enough to help me keep up with the latest products I might want to buy.

Here's an idea: Why not let me opt in to a service that automatically sends me samples of new books in my favorite topic areas?  I'm not talking about emails with covers and links back to catalog pages.  I'm saying they should deliver those product samples right to my Kindle.

Give me a checklist to fill out.  I'd like samples from all the new titles about baseball, hockey, Roosevelt, D-Day, etc.  Go ahead and send them my way.  My Kindle has plenty of memory and I'll delete the ones I'm not interested in.  Let's not limit this just to topics though.  I've got some favorite authors as well.  Let me sign up to automatically receive samples from all of them too.

Yes, this could lead to a very cluttered Kindle home screen.  That's why Amazon should also create a "Samples" folder with subfolders for each of the topics/authors I'm subscribing to.  Alert me when new samples have arrived...again, not via email to a device I'm not reading on but rather send a message to my Kindle so I can see a summary of what's just come in.

Some customers won't see the benefit of this.  I'm not one of them.  I would greatly appreciate this sort of service.  It would save me from manually going through each topic area every so often to see if I've missed anything.  It forces Amazon to push more content to customers but I'm sure they'll benefit from the additional sales the samples will generate.


Nook for Sale said...

I also think this is a great idea. Yes, it's more work for Amazon. But ultimately I think they would benefit from it. If people choose to opt in, then many of those people will also buy.