Kindle myFaves

I was recently in the market for a new Blackberry so I visited a couple of cell phone providers to see what they had to offer. I wound up going with AT&T but the myFaves program at T-Mobile left an impression. I didn't see a use for it on a cell phone but I'd love to see something like it for the Kindle.

With T-Mobile myFaves you get unlimited calling to any five U.S. numbers of your choice, including landlines and cell numbers outside the T-Mobile network. Have you read a Kindle edition that you'd like to pass along to a friend? We do it all the time with print books but it's impossible on the Kindle.

Amazon ought to add a service where you can build a small network of Kindle friends you'd like to share books with. There are a number of ways they could implement this. Charge an annual or monthly fee. Only let the book be active on one device at a time. Better yet, have a couple of plan tiers where the lower rate means the book is active on one device at a time but a higher rate enables multiple active copies.

I'm only scratching the surface but you get the point. The key is to offer more content acquisition models since each one is likely to cast a broader customer net. It might just encourage more reading along the way, and launch a real Kindle social network, which isn't a bad thing either!