Are you familiar with Amazon's "See a Kindle in Your City" campaign? It's a great idea where Amazon uses Kindle owners to help sell the device to curious prospective customers. I put my name on the list awhile back and have had a few inquiries. My first two meetings are scheduled for next week at one of the local Starbucks.
I'm happy to help Amazon hype the Kindle, but it got me thinking... Starbucks should actually stock and sell the Kindle. Amazon has avoided brick-and-mortar distribution up to now but Starbucks would be a very interesting partner. Here's why:
- The Kindle and Starbucks both appeal to a wealthier crowd. Given the current economic conditions it seems just as hard to justify buying an overpriced latte as a dedicated e-book reader.
- Starbucks seems to attract a lot of bookworms. Have you ever noticed how many people are sitting around sipping and reading there?
- And if they're not reading, they're fiddling with a computer or some other gadget. I'll bet there are a lot of early adopters in that crowd.
- It's a branding thing. I'm no coffee connoisseur but I don't find Starbucks drinks all that special. In fact, I couldn't tell whether a cup of java is from Starbucks or McDonalds. Seriously. So when I see people walking around with their Starbucks cups, all I can think of is, "yeah, you're trying to show the world you're not afraid to drop five bucks on a 50-cent cup of coffee."