Monday, March 3, 2008

New York Times Speculates on Apple's "Safari Pad"

John Markoff provides this interesting article about a possible Kindle knock-off from Apple called the "Safari Pad." Could Apple pull this off? Absolutely. There's no doubt a Jobs-inspired e-book device would be much sexier looking than the Kindle, but it's not all about look and feel now, is it? Well, actually, I suppose it is all about sexiness in the digital music device market, but I'm not sure that will carry over into e-books.

IMHO, Amazon has a couple of distinct advantages here that Apple simply doesn't: Experience and a well-known brand name in the category. Let's face it. Amazon is one of the most trusted brand names when it comes to book retailing. They're still a relative newcomer when compared to their brick-and-mortar competitors, but they are the 800-pound gorilla when it comes to books online.

Then again, Apple had zero experience in music prior to the iPod and they've always had a strong, well-respected brand name. Come to think of it, maybe it would be a good idea to see if the domain is available...


Anonymous said...

If both Apple and Amazon were smart, Apple would license the Kindle DRM and support purchases from Amazon much as they already do with Audible.

Amazon, in turn, should let Apple build great commercial, user-friendly hardware, and stick to selling content.