Wireless delivery of timely content like a newspaper is one of the Kindle's competitive advantages. Now that I've had mine for a bit I decided to try out The New York Times. I have to admit that the $13.99 monthly rate seems steep to me, and apparently I'm not alone. Here's an excerpt from an excellent review of the Times on the Kindle from Capt'n Bob:
But...I'm afraid it won't succeed at this price. And that concerns me because I really want these Kindle subscriptions to be wild successes and stoke the Kindle experience itself. (Which is why I'm taking the time and trouble to write this review.)I enjoyed the Sunday edition on a flight earlier today and it was a pleasure. There's nothing quite like reading a newspaper on a crowded plane without having to deal with all the awkward turning of pages and folding of paper. I'm only 2 days into the 14-day free trial and my inner tightwad is already dreading that first $13.99 charge. Capt'n Bob is right. Amazon got the book pricing model right (sub-$10) so I'm hoping they'll eventually work something out with the Times and offer a more attractive monthly rate.
The price point needs to be $9.95, or even $5.95 to get significant traction. People who will subscribe are not choosing between print and electronic, they are choosing between Kindle and free (web or PDA) electronic alternatives.